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Emma Watson was chosen as the new face of world famous cosmetic brands Lancome. Starring Hermione in the “Harry Potter” movie has brought the “fresh spirit ” for the brands. Short-haired girl had been officially selected as the new face of Lancome, follow the previous icon such us Julia Roberts, Penelope Cruz, and Kate Winslet. 20-year-old girl was considered the right people for their latest ad campaign.
“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma, who brings a “fresh spirit” to Lancome.” said Youcef Nabi, president of Lancome International.
This campaign will be shot by legendary photographer Mario Testino. Emma who was once the face of Burberry said he did not wait to work together with Lancome. So we wait for the Emma Watson charm in latest Lancome ads.